Questions team leaders ask
What does the setup process actually look like?
Audit call first. From there, it's script writing, CRM connection, and testing, 14 days. We stay on it through the first full week of live traffic and send you performance numbers.
How is this different from an Agent service?
Agent services use humans who work business hours and take sick days. Spotlight operates 24/7 with no turnover and no response-time variance. Agents are useful for warm follow-up. Spotlight owns the 5-second first-contact window.
What if we already use a specific lead routing tool?
We integrate at the CRM layer, not the lead router layer. Most lead routing tools push leads to your CRM, that's where Spotlight picks them up. We'll confirm compatibility on the strategy session.
Is there a contract?
No 12-month lock-in. If connected internet leads are not answered in under 5 seconds within 14 days of access, setup is not due. After that, it's month-to-month.
What happens to leads that don't qualify?
They still get the initial response and attempted qualification. Non-qualifying leads are tagged in your CRM and can flow into your normal nurture sequences.
Do I need to buy new software?
No. Spotlight sits on top of your existing CRM and lead sources. You don't replace anything, you add a layer that handles first response.
Still have questions? Book a strategy session.
We'll answer everything specific to your team, lead sources, and CRM. No pitch, just answers.